By Eliza Penick, Community Engagement Coordinator at Heifer International

Getting out of your formal attire, away from your email and out into some fresh air. What more could convince you to join us for the 4K 4Charity Fun Run at IBC 2016?

I had the honor of representing Heifer at the 4K 4Charity Fun Run at the 2015 NAB Show and can personally attest to the camaraderie – and to even more selfies. We are so thrilled and grateful to be joining you again for the 4K 4Charity Fun Run at IBC 2016. Look for us in the cow hats!

The mission of Heifer International is to end hunger and poverty and to care for the earth. For over 70 years, we have helped more than 25 million struggling families find hope and opportunity by providing livestock and training in both environmentally sound agriculture and community development.

The 4K 4Charity Fun Run and Heifer International have one big thing in common: people. Both empower individuals to work together, form partnerships and leverage their numbers and voices for deep impact. As individual runners and sponsoring companies, the people that participate in 4K 4Charity are helping families and communities become self-reliant. While you build community at the Amsterdam event, you’re enabling others around the world to do the same, in lasting and transformative ways.

All Heifer programs include a unique practice known as Passing on the Gift. Each family that receives an animal gift passes on the offspring and training they received to another family in need. The act transforms recipients into donors, creating an expanding network of hope and opportunity. It also means that your original donation, at minimum, is doubled in its impact.

The 4K 4Charity Fun Run Series is an amazing example of what people can do together and an embodiment of what Passing on the Gift is about. Each of you, as you walk, run and donate, are passing on your gift and helping to end hunger and poverty.

We believe that together we can change the world. Let’s run hunger into the ground.