Chris Brown, Executive Vice President, Conventions and Business Operations, NAB Show – March 23, 2016

The media and entertainment industry has been unleashed! The 2016 NAB Show is the only place to break free from conventional thinking and open your mind. And that is why the 4K 4Charity Fun Run is an ideal opportunity to find your inner athlete and participate in something different at NAB Show!

As the world’s largest media and entertainment event, NAB Show is proud to partner with 4K 4Charity for the second year in a row. It’s a great way to have fun, network with colleagues, and rev your endorphins before day two of the trade show. If you haven’t already signed up for the 4K 4Charity Fun Run, here are five reasons why you ought to register:

1. Network in a Different Environment

You never know who you’ll be running next to at the 4K 4Charity Fun Run! Taking to the course for a good cause alongside fellow industry professionals is a great, informal way to network. It’s also the only networking opportunity I know where sweaty palms and high-fives are encouraged!

2. Discover an Oasis in the Desert

The 4K 4Charity Fun Run is a perfect excuse to take a break, get outside for fresh air, and enjoy the natural wonder of Las Vegas at this oasis in the desert. The dynamic 4km (2.49-mile) course loops through beautiful Sunset Park, a sight often masked by the bright lights of The Strip.

3. Give Back

Supporting 4K 4Charity positively impacts both global and local communities. Proceeds from the 4K 4Charity Fun Run at the 2016 NAB show will benefit international charitable organization, Mercy Corps, and local Las Vegas charity, The Shade Tree, with 100% of individual registrants’ contributions going directly to charity in lieu of race fees.

4. Fun for Everyone!

At the 4K 4Charity Fun Run, any exercise style is welcome. Run, walk, jog or skip your way across the finish line while enjoying the Las Vegas morning sunshine. The combination of exercise and Vitamin D will boost your energy for the day. Plus, 4K 4Charity will provide convenient, complimentary bus transportation to and from major NAB Show hotels.

5. Participate from Afar

Not able to attend, but still want to show your support? 4K 4Charity makes it easy for you to contribute to this year’s beneficiaries, Mercy Corps and The Shade Tree, without committing your time. Simply select the “Donation Only” option upon registration.

With the 2016 NAB Show just around the corner, time is running out to sign up for the 4K 4Charity Fun Run! Register now and get ready to unleash yourself at the 4K 4Charity Fun Run on April 19!