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4K 4Charity Fun Run at IBC 2017

Saturday, September 16 at 7:30 am
Amstelpark, Amsterdam
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The 4K 4Charity Fun Run at IBC 2017 takes place on September 16 at 7:30 am and winds through Amsterdam’s historic Amstelpark. After completing the course, participants can celebrate over light snacks and beverages. Early bib pick up will take place on Friday, September 15 from 3-5:30pm at the AWS Elemental Stand (5.C80). 

With the endorsement of IBC, all proceeds from the event will raise funds for global nonprofit partner Heifer International, and local nonprofit, Stichting NewTechKids. 

SPONSORSHIP

The deadline for sponsorship commitments is August 1. View or download the IBC Sponsorship Package. All sponsorship inquiries can be directed to Kate Incerto at [email protected].

VOLUNTEER

Want to make an impact without breaking a sweat? Our event would not be possible without our amazing volunteers! Check out our volunteer positions and sign up today.

THE 4K 4CHARITY FUN RUN SERIES

The 4km (2.49-mile) run and walk is held annually in Las Vegas, Amsterdam and Portland. All proceeds benefit nonprofit organizations that support increased diversity and inclusion initiatives. The 4K 4Charity Fun Run is unique in that 100% of individual registration fees are donated directly to our nonprofit partners. Since the inaugural 4K 4Charity Fun Run event took place at IBC in 2014, the series has raised more than $450,000 USD in gross proceeds for nonprofit organizations and attracted nearly 4,000 participants.

Stichting NewTechKids is committed to bringing CS and technological literacy education to primary school students in disadvantaged communities whom we refer to as ‘Rising Technologists’. Since 2016, Stichting NewTechKids has established a network of 21st Century Skills Clubs in Amsterdam Southeast which focus on helping girls, children from immigrant and minority groups, and children from low-income families prepare for the future in which technology is integrated into all fields.

Heifer International is a global non-profit dedicated to ending hunger and poverty and caring for the earth. In 30 countries Heifer helps hungry families feed themselves through sustainable gifts of livestock, resources and training. Communities are transformed with the empowerment of women, access to markets and environmental restoration.

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Blog

Seeing the 4K Vision Through – One Step at a Time

By Tom Munro, CEO at Verimatrix – August 24, 2016

Verimatrix is eager to once again participate in the upcoming 4K 4Charity Fun Run at IBC 2016 – as both a participating team and an event sponsor. We have proudly been a member of team 4K 4Charity since the series’ second event at the 2015 NAB Show.

Throughout the different events, there have been several consistencies – companies come together for a worthy cause, tens of thousands of dollars are raised for international and local charities, and everyone gets a good exercise in before another exciting day at IBC. There is even a recurring joke that runners can’t help but crack every time: “If you think this race is long, just wait until 8K comes out!”

Each time hear it, I give a smile and nod. For both the run and the industry as a whole, the joke has actually turned into an overarching metaphor: Instead of focusing on the present task at hand, it’s all too easy to get distracted by the road ahead. As a runner, I need to focus on maintaining my pace rather than worrying about how much farther I have to go. Likewise in the pay-TV industry, we need to narrow in on our vision for 4K before we shift our attention to the 8K technology of the future.

So my advice for those running on September 10 would be to set a moderate pace and take in the views of beautiful Amstelpark while you can. The finish line will arrive soon enough.

And for those interested in learning more about the current trends in UHD/4K video at the show., Team Verimatrix will be sharing the role we play in revenue enablement and protection of today’s premium content. Be sure to visit us at booth #5.A59.

See you in Amsterdam!

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Last week, the Olympic Games in Rio de Janeiro began. As the City of Amsterdam’s alderperson for sports, I am particularly excited about seeing our Amsterdam athletes perform. No fewer than ten members of the Dutch women’s hockey team are from Amsterdam, and our city

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Achieving Personal Goals, One Step at a Time

Caitlyn Yu, Software Engineer, Aspera, an IBM company – July 19, 2016

Everyone has something they’re good at, passionate about or even just interested in. For some, that may be building the next big thing – here at Aspera, an IBM company, we’re really into transporting data at high speeds. For others, that may be journaling

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Press Release

More Sponsors and Early Bib Pick-up Announced for 4K 4Charity Fun Run at IBC 2016

Bibs available September 9 at Elemental stand 5.C80; register today at 4K4Charity.com

Portland, Ore. – August 31, 2016 – Elemental Technologies, the leader in software-defined video solutions, today announced that Brightcove and Intelsat are now sponsors of the 4K 4Charity Fun Run at IBC 2016, joining Aspera, an IBM Company, Verimatrix, Dolby, ChyronHego and

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Registration and Sponsorships Open for 4K 4Charity at IBC 2016

Back by popular demand – the 4K 4Charity Fun Run Series has raised more than a quarter of a million dollars for global and local charities

Portland, Ore. – June 16, 2016 – Elemental Technologies, the leader in software-defined video solutions, today announced open registration for the 4K 4Charity Fun Run, which takes place 7:30


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