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4K 4Charity Fun Run at IBC 2016

Saturday, September 10 at 7:30 am
Amstelpark, Amsterdam
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The 4K 4Charity Fun Run at IBC 2016 celebrated major video achievements by global media and entertainment industry leaders and the technology vendors who support them. The 4km (2.49-mile) run was open to all registered show attendees and promoted wellness, networking and charitable giving in a fun, casual environment.

Thank you to platinum sponsors Elemental and Aspera, an IBM company, silver sponsor Verimatrix, medal sponsor Dolby, supporting sponsors BrightcoveChyronHego, Intelsat and Xstream, association partner IBC and media partners New Bay Media Europe and Rapid TV News for their support.

Enjoy highlights from the 4K 4Charity Fun Run at IBC 2015 in beautiful Amstelpark, Amsterdam.

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4K 4Charity Fun Run at IBC 2016

The 4K 4Charity Fun Run at IBC 2016 course was located walking distance from the southeast corner of the RAI Exhibition and Convention Centre complex. Participants enjoyed a mix of urban and natural settings on the fast, flat course charted through Amstelpark and along the Amstel River. The 4km (2.49-mile) run concluded with a small celebration at the finish line over light snacks, beverages, music and camaraderie. The 4K 4Charity Fun Run at IBC 2016 was supported by self-service ticketing platform, Eventbrite, and Amsterdam-based race management company, Phanos.

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Blog

Seeing the 4K Vision Through – One Step at a Time

By Tom Munro, CEO at Verimatrix – August 24, 2016

Verimatrix is eager to once again participate in the upcoming 4K 4Charity Fun Run at IBC 2016 – as both a participating team and an event sponsor. We have proudly been a member of team 4K 4Charity since the series’ second event at the 2015 NAB Show.

Throughout the different events, there have been several consistencies – companies come together for a worthy cause, tens of thousands of dollars are raised for international and local charities, and everyone gets a good exercise in before another exciting day at IBC. There is even a recurring joke that runners can’t help but crack every time: “If you think this race is long, just wait until 8K comes out!”

Each time hear it, I give a smile and nod. For both the run and the industry as a whole, the joke has actually turned into an overarching metaphor: Instead of focusing on the present task at hand, it’s all too easy to get distracted by the road ahead. As a runner, I need to focus on maintaining my pace rather than worrying about how much farther I have to go. Likewise in the pay-TV industry, we need to narrow in on our vision for 4K before we shift our attention to the 8K technology of the future.

So my advice for those running on September 10 would be to set a moderate pace and take in the views of beautiful Amstelpark while you can. The finish line will arrive soon enough.

And for those interested in learning more about the current trends in UHD/4K video at the show., Team Verimatrix will be sharing the role we play in revenue enablement and protection of today’s premium content. Be sure to visit us at booth #5.A59.

See you in Amsterdam!

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Last week, the Olympic Games in Rio de Janeiro began. As the City of Amsterdam’s alderperson for sports, I am particularly excited about seeing our Amsterdam athletes perform. No fewer than ten members of the Dutch women’s hockey team are from Amsterdam, and our city

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Achieving Personal Goals, One Step at a Time

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Press Release

More Sponsors and Early Bib Pick-up Announced for 4K 4Charity Fun Run at IBC 2016

Bibs available September 9 at Elemental stand 5.C80; register today at 4K4Charity.com

Portland, Ore. – August 31, 2016 – Elemental Technologies, the leader in software-defined video solutions, today announced that Brightcove and Intelsat are now sponsors of the 4K 4Charity Fun Run at IBC 2016, joining Aspera, an IBM Company, Verimatrix, Dolby, ChyronHego and

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Registration and Sponsorships Open for 4K 4Charity at IBC 2016

Back by popular demand – the 4K 4Charity Fun Run Series has raised more than a quarter of a million dollars for global and local charities

Portland, Ore. – June 16, 2016 – Elemental Technologies, the leader in software-defined video solutions, today announced open registration for the 4K 4Charity Fun Run, which takes place 7:30


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