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4K 4Charity Fun Run at the 2016 NAB Show

Tuesday, April 19
Sunset Park, Las Vegas
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The 4K 4Charity Fun Run at the 2016 NAB Show commemorated advancements in video technology by the global media and entertainment industry and the technology vendors that support them. Open to all registered NAB Show attendees and individuals who wanted to make a donation, the 4km (2.49-mile) run promoted wellness, networking and charitable giving in a fun, casual environment.

Thank you to platinum sponsor Elemental, premier sponsors Aspera an IBM Company, Sony and Verimatrix, medal sponsor Dolby, executive sponsors Brightcove and Comcast, supporting sponsors IneoQuest and Xstream, and media partners NewBay Media and Rapid TV News for their support.

Relive highlights from the 4K 4Charity Fun Run at the 2016 NAB Show in Sunset Park, Las Vegas.

Corporate Challenge Leaderboard

  • Companies Participating 233
  • Registered Participants 558
  • Registration Donations 15400
  • Corporate Sponsorship Donations 20100

Leaders By Registration Donations

  • Elemental Technologies 3145
  • Dolby 1000
  • Aspera 825
  • Verimatrix 385
  • EVS 340

Leaders By Registered Runners

  • Elemental Technologies 62
  • Dolby 27
  • Aspera 24
  • EVS 17
  • Verimatrix 13

Challenge your colleagues via social media

The 4K 4Charity Fun Run at the 2016 NAB Show garnered more than 550 registrants and raised $35,000 for run beneficiaries, Mercy Corps and The Shade Tree. Participants explored Nevada’s natural beauty as they walked or ran the dynamic 4km (2.49-mile) course through tranquil Sunset Park.

The 4K 4Charity Fun Run was open to all registered NAB attendees, creating a unique opportunity to network with industry colleagues and get some much-needed exercise before day two of the show. The run was supported by Athletepath, an online platform for athletes, and R&D Events, an event management company.

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4K 4Charity: What You Need to Know

Alyssa Harvey, Marketing Associate, Elemental Technologies – April 13, 2016

With the 4K 4Charity Fun Run at the 2016 NAB Show just around the corner, excitement is building for this fun and unique industry event. Get ready for a morning of physical activity, networking and charitable giving that is sure to rev your endorphins before day two of the show.

To ensure you’re prepared come race day, here’s what you need to know to make the most of your 4K 4Charity experience:

Dress for the Part
Remember to leave room in your suitcase for your favorite athletic gear and a pair of running or walking shoes with proper support. The weather forecast in Las Vegas is expected to hit 90 degrees on Tuesday, so you’ll want to be comfortable as you loop the 4km (2.49-mile) course through Sunset Park.

Worry-free Bag Check
Bringing a change of clothes for the day ahead? Secure bag check will be available to all runners upon arrival at the course, and 4K 4Charity volunteers will guarantee your belongings stay safe during the run. To check bags, please use the bag tag located at the bottom of your bib.

Save Time, Avoid the Lines
Save time by picking up your bib on Monday, April 18 at the 4K 4Charity Fun Run kiosk, located outside the North Hall of the Las Vegas Convention Center (LVCC), from 3 – 6pm. You’ll avoid lines and be a step ahead of the game by Tuesday’s 7:30am start time.

We’ll Give You a Ride
Complimentary buses will pick up runners at major NAB Show hotels at 6:45am, and return to the same hotels or the LVCC after the run ends. Maps specifying the designated pick-up area for each hotel are available online and at bib pick-up. 4K 4Charity volunteers will be stationed at each pick-up area, so keep an eye out for their green t-shirts when looking for your bus.

Post-Run Refuel
It’s important to recharge after any physical activity – and especially before you hit the LVCC show floor. Grab some complimentary coffee and light breakfast snacks after the race, and feel refreshed as you take on your second day at NAB Show.

Make it Social
Share your photos and let us know how much fun you’re having on race day! Connect with 4K 4Charity on Twitter, Facebook and Instagram. #4K4Charity

Past runners can attest that participating in the 4K 4Charity Fun Run will change the way you experience trade shows. Get ready to explore Nevada’s natural beauty and network with colleagues from more than 150 companies – all while celebrating advancements in video technology and giving back to those in need.

If you have any questions, don’t hesitate to email [email protected]. We look forward to seeing you on Tuesday!

 

Past Participants Encourage You to Register for 4K 4Charity Today!

Alyssa Harvey, Marketing Associate, Elemental Technologies – April 12, 2016

The 4K 4Charity Fun Run isn’t your average trade show event. In fact, 4K 4Charity offers a welcome escape from the rigorous trade show routine by providing an opportunity to experience the NAB Show in a whole new way.

In addition to the personal benefits that come

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You Can Go Faster Alone but Much Farther Together

Tom Munro, CEO, Verimatrix – April 6, 2016

On Tuesday, April 19, Team Verimatrix will run alongside several industry leaders as we participate in the 4K 4Charity Fun Run. We look forward to starting off day two of the NAB Show by showing our support and bringing awareness to those in need in the name of

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Press Release

4K 4Charity Fun Run Continues to Grow at the 2016 NAB Show

Event celebrating video industry achievements increases participation year-over-year and raises more than $35,000 for global and local charities – www.4K4Charity.com

Las Vegas, Nev. and Portland, Ore. – May 9, 2016 – Elemental Technologies the leader in software-defined video solutions, today announced the 4K 4Charity Fun Run at the 2016 NAB Show raised more than

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4K 4Charity Fun Run Expands Sponsor Roster with Industry Leaders

Comcast, Dolby, IneoQuest Technologies, Sony Electronics and Xstream join as patrons for popular running and walking event while individual registrations grow

Portland, Ore. – March 29, 2016 – Elemental Technologies today announced sponsorship, transportation and at-show registration updates for the 4K 4Charity Fun Run. The run takes place Tuesday, April 19, 2016 in conjunction with


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