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4K 4Charity Fun Run at the 2017 NAB Show

Tuesday, April 25
Sunset Park | Las Vegas
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The 4K 4Charity Fun Run is a 4km (2.49-mile) run and walk that took place during the 2017 NAB Show in Las Vegas. This unique event provided show attendees a healthy alternative to traditional networking while raising funds for organizations that support diversity and inclusion initiatives.

 

Relive the highlights from the 2017 4K 4Charity Fun Run!

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The 4K 4Charity Fun Run at the 2017 NAB Show garnered more than 660 registrants and raised $52,000 for run beneficiaries, Mercy Corps and Women Who Code. Participants explored Nevada’s natural beauty as they walked or ran the dynamic 4km (2.49-mile) course through tranquil Sunset Park.

The 4K 4Charity Fun Run was open to all registered NAB attendees, creating a unique opportunity to network with industry colleagues and get some much-needed exercise before day two of the show. The run was supported by Eventbrite, an online event ticketing platform, and R&D Events, an event management company.

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FASP First: Tips from the three-time 4K 4Charity Fun Run First Female Finisher

By Laura Petrosillo, Marketing Manager, Aspera, an IBM company

I didn’t start out a runner, but I needed a way to escape. I’m fortunate that I live in the Bay Area near the Golden Gate Bridge and reaching the bridge became my motivation. I started slow. First with a short walk, then running just a mile. Then I kept going longer distances. Finally I got to the point that I could reach the Golden Gate Bridge and it was very exhilarating. As I continued running, I enjoyed it more and more, then picked new routes to help me stay interested, challenged and focused. Then three years ago, I ran my first marathon and haven’t looked back! The best part is that marathons are usually tied to a great cause or charity!

Here’s a few simple tips that helped me prepare myself for running, whether it’s a marathon or just to stay ACTIVE!

Acclimate: Do what works for you to get yourself into a consistent routine. Some people are morning people or like to get it out of the way. Some like to run during their lunch break to relieve stress. Other people like to use running as a way to decompress after a long day. Listen to your body and pick a time in the day that is most comfortable for you.

Comfort: It’s fine to wear your lucky hat or a favorite shirt. But it’s important to keep in mind where you are and what the weather is, too. You may prefer lightweight running clothes in warmer climates. You might want different shoes with more traction for rainy weather or when tackling a new route with a different terrain than you are used to. Ultimately, it’s about wearing what will be most comfortable for you.

Tune Your Body: The biggest mistake of new runners is not thinking about pre- and post-run. Drink plenty of water to stay hydrated throughout your run. Warming up with a walk and stretching helps your body ease into the activity. It gives your body a chance to loosen your muscles and increase your heart rate and blood flow. But this is just as important after a run as it is before to prevent accidents, cramping and injuries.

Idealistic Goals: Understanding your body helps you set idealistic goals. Work your way up from shorter distances to longer runs. Then at your body’s pace develop ways to challenge yourself, whether it’s a different route or a new location.


V
isualize the Race: You may be very comfortable running in your neighborhood, but when you change locations or run in a marathon, there may be some unexpected situations you’ll want to be prepared for. Some have simple solutions, like buying chapstick. Other times it’s a bit more challenging, like changes in elevation. Especially when running a marathon, be sure to check the route on a map and prepare accordingly.

Establish Good Habits: Eating a healthy breakfast is part of my routine. One of my favorite meals at the beginning of the day is a Tropical Twister, which I found on Runner’s World. It’s a good balance of sweet, creamy and crunchy, and it gives me the energy I need for a good run. But just because it works for me, it doesn’t mean it will work for you. If you run in the evening, you may want to hold off eating dinner until after the run. Or if you feel your energy is depleted, you may want to eat a light snack. It’s also fine to reward yourself. Making running part of your daily routine or training for a marathon is no easy task. Once your goals are set and you achieve them, reward yourself and enjoy that burger, or beer that you have been craving.

Tropical Twister Recipe

Ingredients

1 cup of oats

⅓ cup canned coconut milk

2 tablespoons coconut sugar or packed light brown sugar

1 teaspoon grated fresh ginger

1 teaspoon vanilla extract

¼ teaspoon ground cardamom

For Toppings

½ cup chopped mango

1 tablespoon chopped pistachios

1 tablespoon cacao nibs

Directions

  • Measure out all ingredients and chop mangoes and pistachios
  • Stir together coconut milk, sugar, ginger, vanilla extract, cardamom
  • Top with mango, pistachios and cacao nibs

Recipe from Runner’s World

Women Who Code: Building a Better Tech Industry Through Diversity

Women Who Code believes in changing the fundamental nature of the technology industry to make it more diverse, fair, balanced, and inclusive, in practice, perception, and population. This will lead to more effective teams, innovative companies and an increase in prosperity for the entire world.

The Women Who Code leadership program helps women gain

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Running the Path for a Better Future

By Graham Craft, Vice President Of Corporate And Foundation Partnerships, Mercy Corps – February 16, 2017

The 2017 NAB Show in Las Vegas presents many opportunities for attendees, including the chance to learn about the latest innovation and technology in media and entertainment, networking with peers in the industry, and now – thanks to the 4K

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Press Release

4K 4Charity Fun Run Adds Sponsors as Major Media Brands Join 2017 NAB Show Event

4K 4Charity Fun Run Adds Sponsors as Major Media Brands Join 2017 NAB Show Event

Focus on diversity and inclusion attracts growing roster of supporters for unique industry charity event as NAB Show approaches

Portland, Ore. – March 16, 2017 – Elemental Technologies, an Amazon Web Services company, today announced that it has secured 16 sponsors to

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4K 4Charity Focuses on Diversity and Inclusion as Registration and Sponsorships Open for 2017 NAB Show

Media and Entertainment Industry Charity Event Series Expands Support to Organizations Devoted to Increasing Diversity and Inclusion

Portland, Ore. – February 2, 2017 – Elemental Technologies, the leader in software-defined video solutions, today announced the next 4K 4Charity Fun Run, which takes place Tuesday, April 25, 2017 in Las Vegas in conjunction with the 2017


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