IBC 2018

September 15, 2018
Amstelpark, Amsterdam


The 4K 4Charity Fun Run is a 4km (2.49-mile) run and walk event held in conjunction with the IBC Show in Amsterdam. This unique event offers show attendees a healthy alternative to traditional networking while raising much needed funding for organizations supporting diversity and inclusion initiatives. This year, all proceeds will benefit Stichting NewTechKids and a global nonprofit (tbc).

Starting at 7:30 am, the 4km course explores dynamic Amstelpark in Amsterdam. Walking directions from the RAI Exhibition Centre to Amstelpark will be posted soon. Light snacks and beverages will be available before and after the run for participants to enjoy. Each participant will receive a commemorative race medal, plus special giveaways from our sponsors. 

Stichting NewTechKids is committed to bringing CS and technological literacy education to primary school students in disadvantaged communities whom we refer to as ‘Rising Technologists’. Since 2016, Stichting NewTechKids has established a network of 21st Century Skills Clubs in Amsterdam Southeast which focus on helping girls, children from immigrant and minority groups, and children from low-income families prepare for the future in which technology is integrated into all fields.