Loic Malroux, PR and Social Media Manager, Professional Solutions Europe, Sony Electronics – March 30, 2016

Many people ask, “Why do you run?” For me, it’s not to lose weight or to be fit, although those are great reasons. I run because it brings me joy on so many levels. Running is a part of my DNA and has been for most of my life. It plays an important role in developing qualities that have supported me in my personal and professional endeavors. Running keeps me focused, keeps my mind sharp, and allows me to be a more productive, happy and friendly person.

After a long day of work, there is nothing that energizes me more than spending time clearing my head on a run. And in return, I become more positive and motivated in my professional life. Both play equal roles in balancing my personality and lifestyle. I also love the freedom of running. The sheer adrenaline of running on a trail alone with my thoughts or through busy city streets with friends can’t be matched. I appreciate that running is a personal challenge that can easily be a group effort, full of camaraderie and teamwork.

Running is also a great way to meet people and integrate yourself into a community. Through traveling, job relocations and schooling, I’ve lived in many different cities and countries. The one constant is my commitment and dedication to running. When I find myself in a new city, I always sign up for popular races and local athletic clubs because I get the opportunity to make friends who already share a common interest.

I participated in last year’s 4K 4Charity Fun Run at the NAB Show, and I placed first! The run was a brilliant way to bring together the audio, video and electronics industry – all in support of a wonderful cause. Tying the industry’s biggest trend, 4K technology and resolution, with a 4km distance race creatively bridges the gap between these two worlds. It was also a great opportunity to network with other attendees beyond the show floor. I was inspired that people from competing businesses came together for a common cause in a fun, relaxed and casual manner.

As a seasoned runner, I admit that the dry air of Las Vegas was harder to breathe than I anticipated, but I can’t wait to run in the 4K 4Charity Fun Run again this year!