April 21 – June 1, 2020


This year, the 2020 NAB Show 4K 4Charity Fun Run is going virtual so that you can participate safely from anywhere at a time that suits your schedule, while continuing to raise funds for organizations supporting increased diversity and inclusion in technology. This event will also support those most impacted by COVID-19. Choose from the popular 4K (2.49mile) distance or expanded 8K (4.97 mile) option, and then complete the route at your own pace, whether that’s on one day or across several days.

Share your journeys with the global 4K 4Charity community on Facebook, Instagram, Twitter or LinkedIn with hashtag #4K4CharityVRun.

Officially endorsed by NAB Show, the 4K 4Charity offers a healthy and fun way to maximize charitable impact with 100% of individual supporters’ registration and donation proceeds benefiting designated nonprofit organizations. Thank you to all our participants and sponsors for your continued commitment.

Aspire IT teaches K-12 girls programming fundamentals and computational thinking in fun, creative, and hands-on environments. Since 2013, more than 9,500 girls have received an estimated 295,000 instruction hours through 436 AspireIT programs in 43 states — many of whom did not have prior computing experience.

TECHNOLOchicas is designed to raise awareness among young Latinas and their families about opportunities and careers in technology by using powerful stories of Latinas from diverse backgrounds, who are in technology fields, and recognize the power of innovation to change the world. TECHNOLOchicas has reached millions of families through Univision public service announcements and more than 5,000 girls have received computing experiences led by TECHNOLOchicas ambassadors.

UNICEF is working with health experts to bring trustworthy guidance to parents, caregivers and educators regarding the coronavirus disease (COVID-19) pandemic. They are on the ground in more than 190 countries, partnering with front-line responders to keep children healthy and learning, protected from sickness and violence, no matter who they are or where they live.