SMPTE 2019

Elysian Park, Los Angeles


Additional details for the 2019 4K 4Charity Fun Run will be announced in Spring 2019. If you're interested in becoming a sponsor, please contact us at [email protected] for more information. In the meantime, stay follow us on TwitterFacebookInstagram to stay up-to-date with all things 4K 4Charity!

The 4km run and walk event is held in conjunction with SMPTE Annual Technical Conference. Officially endorsed by SMPTE, this unique event offers show attendees a healthy alternative to traditional networking while raising much needed funding for diversity and inclusion initiatives. 100% of all registration fees are tax deductible and directly support our beneficiaries.

Founded by Academy-Award® winning actor and advocate Geena Davis in 2004, The Institute is the first and only research-based organization working within the media and entertainment industry to engage, educate, and influence content creators, marketers and audiences about the importance of eliminating unconscious bias, highlighting gender balance, challenging stereotypes, creating role models and scripting a wide variety of strong female characters in entertainment and media that targets and influences children ages 11 and under. The Institute is also the only organization employing the GD-IQ tool to create systemic change in entertainment media content creation.