logo

4K 4Charity Fun Run at IBC2015
Saturday, 12 September at 7:30 am

Register Here!

Amstel Park, Amsterdam, The Netherlands

logo
logo
logo
logo
logo
logo

The 4K 4Charity Fun Run at IBC2015 celebrates major Ultra HD achievements by global media and entertainment industry leaders and the technology vendors who support them. Open to all registered show attendees, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment.

Join co-founding sponsors Elemental and Ericsson, association sponsor IBC, premier sponsor Aspera (an IBM company), executive sponsors Brightcove, DolbyEVS, and Verimatrix, supporting sponsor Clearleap, grab bag sponsor ChyronHego and media partners Advanced TelevisionNewBay Media Europe | Intent Media, and Rapid TV News for the 4K 4Charity Fun Run at IBC2015.

Proceeds from the 4K 4Charity Fun Run will be designated to CARE, a leading humanitarian organization that fights global poverty. Since 1945, CARE has served individuals and families in poor communities around the world by working to cut poverty off at its roots. CARE focuses on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity, and protect natural resources.

Open to all registered IBC2015 show attendees, the 4K 4Charity Fun Run is supported by Athletepath, an online platform for athletes, and Phanos, a race management company.

4K 4Charity Fun Run at IBC2015

4K 4Charity Fun Run at IBC2015
Date: Saturday, 12 September
Start time: 7:30 am
Location: Amstel Park


The 4K 4Charity Fun Run Course:

The 4K 4Charity Fun Run starting line is located walking distance from the southeast corner of the RAI Exhibition and Convention Centre complex. Race participants will enjoy a mix of urban and natural settings on the fast, flat course charted through Amstel Park and along the Amstel River. This 4km (2.49-mile) race will open at 7:30 am, with waves starting every few minutes.  The race will not be officially timed, but a clock will be available at the start/finish line for individuals to calculate their finishing time. At 7:30 am the first wave will start, with a pace of less than 5:00 min/km, followed by consecutive groups with a pace of 5:00-7:00, 7:00-9:00 and 9+ min/km. The finish line brings runners back to the starting point, where they can celebrate completing the run over light snacks, beverages, music and camaraderie. Racers who cross the finish line will receive a commemorative 4K 4Charity Fun Run race medal in addition to a grab bag filled with items from sponsors.


4K 4Charity Corporate Challenge

The 4K 4Charity Fun Run at IBC2015 includes a new way for registrants to share the experience with colleagues and to increase charitable giving. The 4K 4Charity Corporate Challenge offers participants a unique opportunity to amplify the cause by encouraging participation and charitable giving. Registrations and donations by company will be calculated and the top 10 results will be updated regularly on the Corporate Challenge Leaderboard. The top 5 winners in each category will be recognized during IBC2015 and in post-event publicity.  


Contact Info:

E-mail: 4k4charity@elementaltechnologies.com
Twitter: @4K4Charity
Facebook: 4K4CharityFunRun
Photos: 4K 4Charity Flicker

Register Here!

Blog

4K 4Charity Fun Run at IBC 2015: Back by Popular Demand!

Laura Barber, Sr. Manager, Publicity & Events at Elemental Technologies

Now’s the time to sign up for the most popular new event at IBC 2015: the 4K 4Charity Fun Run! Celebrating major Ultra HD achievements in the industry, this event promotes wellness, networking and charitable giving in a fun, casual environment.

Quick facts:

  • Start time: Saturday, September 12 at 7:30 am (day two of IBC 2015)
  • Distance and course: 4km (2.49-mile) run through Amstel Park in Amsterdam (walking distance from the RAI)
  • Charity: CARE, a leading humanitarian organization that fights global poverty
  • Registration: Open now to all IBC show attendees

Since we held the inaugural run last September in Amsterdam, we’ve seen participation grow dramatically thanks to a wellspring of support from around the world and across the industry. This video of the most recent run, held in Las Vegas at the 2015 NAB Show, does a really nice job of conveying the vibe at the event.

Why the enthusiasm for the 4K 4Charity Fun Runs? That fantastic feeling as you cross the finish line while supporting a shared cause with friends and colleagues or even just submitting your donation! With more than $60,000 raised to date for charities, the media and entertainment tech community is making a HUGE impact for those in need. At the same time, we are creating a healthy, positive and enduring tradition for the industry. This spirit of generosity and adventure is contagious and you can catch it today by registering at 4K 4Charity Fun Run at IBC 2015.

Thank you to all 4K 4Charity Fun Run IBC 2015 sponsors for their support and generosity. Without you, this positive industry event would not be possible:

A limited number of sponsorship positions are still open. If you are interested, please contact Laura Barber at laurab@elementaltechnologies.com as soon as possible.

Whether this is your first time or your third 4K 4Charity Fun Run, supporting this event will undoubtedly be a highlight of your time at the show. We hope you’ll join us on September 12 in Amsterdam! Register at 4k4charity.com.

July 21, 2015

4K 4Charity Fun Run at NAB Show 2015 Highlights

more...

Get Ready to Run for Charity at NAB!

Tom Munro, CEO, Verimatrix

On day two of NAB Show, we will be participating in the 4K 4Charity Fun Run alongside pay-TV industry leaders. Not only will this be a great way to start the day – and shake off any cobwebs from the previous days in Vegas – but it’s also an excellent

more...
logo
logo
logo
logo
logo
logo
logo