The 4K 4Charity Fun Run at IBC2015 celebrates major Ultra HD achievements by global media and entertainment industry leaders and the technology vendors who support them. Open to all registered show attendees, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment.
Join co-founding sponsors Elemental and Ericsson, association sponsor IBC, premier sponsor Aspera (an IBM company), executive sponsors Brightcove and EVS, supporting sponsor Clearleap, and media partners Rapid TV News and NewBay Media Europe | Intent Media for the 4K 4Charity Fun Run at IBC2015. Sponsorship packages for the 4K 4Charity Fun Run are still available but limited. The deadline for commitments is 17 July 2015. Inquiries may be directed to firstname.lastname@example.org.
Proceeds from the 4K 4Charity Fun Run will be designated to CARE, a leading humanitarian organization that fights global poverty. Since 1945, CARE has served individuals and families in poor communities around the world by working to cut poverty off at its roots. CARE focuses on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity, and protect natural resources.
4K 4Charity Fun Run at IBC2015
4K 4Charity Fun Run at IBC2015
Date: Saturday, 12 September
Start time: 7:30 am
Location: Amstel Park
The 4K 4Charity Fun Run Course:
The 4K 4Charity Fun Run starting line is located walking distance from the southeast corner of the RAI Exhibition and Convention Centre complex. Race participants will enjoy a mix of urban and natural settings on the fast, flat course charted through Amstel Park and along the Amstel River. This 4km (2.49-mile) race will open at 7:30 am, with waves starting every few minutes. The race will not be officially timed, but a clock will be available at the start/finish line for individuals to calculate their finishing time. At 7:30 am the first wave will start, with a pace of less than 5:00 min/km, followed by consecutive groups with a pace of 5:00-7:00, 7:00-9:00 and 9+ min/km. The finish line brings runners back to the starting point, where they can celebrate completing the run over light snacks, beverages, music and camaraderie. Racers who cross the finish line will receive a commemorative 4K 4Charity Fun Run race medal in addition to a grab bag filled with items from sponsors.
4K 4Charity Corporate Challenge
The 4K 4Charity Fun Run at IBC2015 includes a new way for registrants to share the experience with colleagues and to increase charitable giving. The 4K 4Charity Corporate Challenge offers participants a unique opportunity to amplify the cause by encouraging participation and charitable giving. Registrations and donations by company will be calculated and the top 10 results will be updated regularly on the Corporate Challenge Leaderboard. The top 5 winners in each category will be recognized during IBC2015 and in post-event publicity.
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