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4K 4Charity Fun Run at NAB Show
April 14, 2015 at 7:30 am

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Across the globe, industry leaders have turned 4K live sports coverage from concept into reality and Ultra HD is setting a new standard for fan experiences. Keep up the pace by joining the 4K 4Charity™ Fun Run April 14, 2015 at NAB Show in Las Vegas!

4K 4Charity Fun Run

Join NAB Show, co-founding partners Elemental and Ericsson, and media partner New Bay Media for an opportunity to run side by side with 4K industry leaders while helping those in need.

Proceeds from the 4K 4Charity will be given to Heifer International, an organization that helps to link communities and bring in sustainable agriculture and commerce to areas with a long history of poverty. Additionally a portion of event proceeds will be given to Shade Tree, a local Las Vegas based charity which provides safe shelter to homeless and abused women and children in crisis.

Participants are also encouraged to support ONE, an advocacy organization dedicated to the fight against extreme poverty and preventable disease around the world, particularly in Africa.

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Blog

Why Run 4K? 4Charity of Course!

Laura Petrosillo, Field Marketing Manager, Aspera, an IBM company

Aspera is excited to take part in the 4K 4Charity Fun Run, and we encourage you to sign up as well! Competitive runner or not, you’re sure to have a great time running alongside 4K industry leaders and colleagues.

Here are 7 reasons why you should participate:

1.    Experience a sense of accomplishment

Picture yourself at the finish line, reveling in your race day glow and surely feeling proud of your accomplishment. Learn something new about yourself and get into the “Yes, I can do it” spirit.

2.    Make new friends

Meet people who share a common interest. Or if running isn’t your thing, maybe the guy next to you shares the same sentiment and you can walk together.

3.    Explore an unknown place

Is there anything more to Las Vegas aside from the Strip? Indeed, there is! Be adventurous and explore the outdoors around the city. Let’s go for an early morning run in one of the most beautiful parks in Las Vegas!

4.    Get fancy swag

Good news, all participants at this year’s race will receive a swag bag, which will include a cool water bottle from Aspera and additional items from other sponsors.

5.    Start the day off right

What better way to start the day than with a little exercise! And hey, the run is only 2.5 miles.

6.    Engage your competitive spirit

Maybe you’ve always wondered what it would be like to participate in a race and compete against others, or even just against yourself. This is the perfect occasion to give it a try.

7.    Do it for the cause

But overall, the most important reason to sign up: you’ll be supporting amazing causes. Proceeds from the event will be donated to Heifer International and The Shade Tree.

If you haven’t already, register for the event here and join the Aspera team and all the 4K 4Charity Fun Run sponsors on April 14th for fun and adventure.

March 23, 2015

4 Reasons Ericsson is Running 4K 4Charity

Anne-Louise Buick, Head of Marketing for Compression, Ericsson

Where will you be on the morning of Tuesday, April 14, 2015? The answer, hopefully, will be at the starting line of the 4K 4Charity Fun Run, ready to race 4000 meters (2.49 miles) around Sunset Park in Las Vegas at 7:30am local time. Are you ready to

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Healthy Tips for Maximizing your NAB Show Experience

David Embree, Founder & CEO of Athletepath

We all know that large events such as NAB involve long hours of standing, moving from booth to booth to booth, taking many meetings, and engaging in numerous networking opportunities. A busy show schedule can make it difficult to fit in a regular run or workout. And, in Las

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