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4K 4Charity Fun Run at NAB Show
April 14, 2015 at 7:30 am

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Across the globe, industry leaders have turned 4K live sports coverage from concept into reality and Ultra HD is setting a new standard for fan experiences. Keep up the pace by joining the 4K 4Charity™ Fun Run April 14, 2015 at NAB Show in Las Vegas!

4K 4Charity Fun Run

Join NAB Show, co-founding partners Elemental and Ericsson, and media partner New Bay Media for an opportunity to run side by side with 4K industry leaders while helping those in need.

Proceeds from the 4K 4Charity will be given to Heifer International, an organization that helps to link communities and bring in sustainable agriculture and commerce to areas with a long history of poverty. Additionally a portion of event proceeds will be given to Shade Tree, a local Las Vegas based charity which provides safe shelter to homeless and abused women and children in crisis.

Participants are also encouraged to support ONE, an advocacy organization dedicated to the fight against extreme poverty and preventable disease around the world, particularly in Africa.

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Blog

Get Ready to Run for Charity at NAB!

Tom Munro, CEO, Verimatrix

On day two of NAB Show, we will be participating in the 4K 4Charity Fun Run alongside pay-TV industry leaders. Not only will this be a great way to start the day – and shake off any cobwebs from the previous days in Vegas – but it’s also an excellent way to promote the importance of 4K technology in our industry while also helping those in need.

We are delighted to sponsor this event with NAB Show, New Bay Media, and co-founders Elemental and Ericsson– the latter being two valued members of the Verimatrix partner ecosystem who not only share our commitment to innovation, but also our dedication to giving back to the community.

I may be “stretching” a bit here but I think the run reflects the state of the pay-TV industry – no one company can provide a magic bullet to address all of the challenges facing operators and content owners today, especially those related to delivering 4K and UHD content. But together, we can provide subscribers with the services and content they crave.

In running together on Tuesday, April 14, 2015, we can extend our positive impact to the community as well. Proceeds generated by the event will benefit Heifer International, an organization that brings sustainable agriculture and commerce to areas with a long history of poverty. An additional portion will support Shade Tree, a local charity in Las Vegas that provides safe shelter to homeless and abused women and children in crisis. Certainly two worthy causes that I hope you will join me in supporting.

I’d be remiss if I didn’t remind you to “race” to our Multi-network Solutions in the Real World Forum after the run. We’ll have a breakfast fit for hungry runners, and an excellent line-up that features several industry experts, including Elemental’s own CMO Keith Wymbs.

We look forward to seeing you all at the run on Tuesday, and hope you can continue your morning of celebrating innovation at our Forum.

Cheers!

April 6, 2015

4K 4Charity: Race Recommendations

Geoffrey Rhodes, Co-Founder and Creative Director, R&D Events

The team at R&D Events is excited to welcome everyone to the 4K 4Charity Fun Run at NAB Show 2015, which will be held in one of my all-time favorite venues, Sunset Park. Complete with its own 14-acre pond, the park is truly an oasis in the desert.

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Why Run 4K? 4Charity of Course!

Laura Petrosillo, Field Marketing Manager, Aspera, an IBM company

Aspera is excited to take part in the 4K 4Charity Fun Run, and we encourage you to sign up as well! Competitive runner or not, you’re sure to have a great time running alongside 4K industry leaders and colleagues.

Here are 7 reasons why you should participate:

1.    Experience

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